Tuesday, April 6, 2010

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Is Tween TV for Girls? Peg says YES in the LA Times

TV execs who work on tween shows say say they develop tv shows that boys will like. Problem
is... tween boys don't like their shows. Turns out many TV execs who develop kid and teen shows
are women. And they develop shows that they think boys SHOULD like. And, well, we all know
how that goes. Female teachers who teach books boy SHOULD like often get the same reaction. Disengagement.

Hello Hollywood? I'd be happy to consult on your next development meetings.

My take: boys would be THRILLED to have TV that reflects how they really are. They are parched for authentic images of themselves in culture. The key here is the word authentic.

Here's the article:

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